What are some common digital marketing pitfalls to avoid?

Below are some common digital marketing pitfalls to not ignore:-
  1. Identify your intended audience: Rather than wasting time, try to understand what the audience wants.
  2. Digital Basics: If one or more of the essentials are missing, the results may be negatively affected.
  3. Measure Performance: Watch your KPIs so you know the strengths and weaknesses.
  4. Limit Dependence on AI: AI is to be judiciously used; human touch increases authenticity.
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