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When evaluating an online advertising platform, some key features to look for include precise audience targeting, budget flexibility, real-time analytics, multiple ad formats (like native, display, or pop-ups), and ease of use. It's also helpful if the platform supports both CPC and CPM models...

Self-serve ad networks allow advertisers to manage their campaigns independently. However, black-hat marketing techniques, such as cloaking or misleading ads, violate ethical guidelines and can lead to penalties.